“I regularly get new clients because they find me on YouTube!” - Authentic Business Coach George Kao
If you want to add this dynamic marketing tool to your content – or improve your video efforts, this is the perfect time-efficient and hands-on program to kick off your year!
Authentic YouTube Mastery:
Channel Growth with Heart, Soul and Analytics
January 15 – March 25
Live sessions every Monday at 2 pm Pacific Time for 30 Minutes
And if you register before January 9, EMPA members receive a
$50 discount!*
All live sessions are recorded and emailed to registrants at the end of each week.
Get Viewed!
If you are a soulpreneur who feels called to share your gifts with authentic presence through online video… and you'd love to understand the current best practices for how to stand out on YouTube... this course is designed for you.
George has gained a lot of experience on YouTube over the years – having uploaded over 1,000 videos, gathered nearly 20,000 subscribers, and having 30 of his videos go “viral” with more than 10,000 views each.
If you’ve tried YouTube or studied it, you’ll know that the vast majority of videos have fewer than 100 views (yes, less than one hundred!)… and oftentimes, videos can’t even get 50 views…
But George has distilled his formula for YouTube influence into this online course and he’s ready to share it with you. He’ll also share current best practices taught by other YouTube rising stars, too!
The course includes:
- How to set up your YouTube channel (if you haven’t yet…)
- Optimizing the various settings for your YouTube channel
- Guidance for lighting, audio, and visuals on a budget.
- Interactive exercises to uncover what makes you stand out from other YouTubers in your niche.
- How to use YouTube analytics to uncover your Energy Signature so that you can make more resonant videos.
- George’s framework for coming up with the best video topics tailored to your niche.
- How to conduct keyword research to optimize viewership while staying true to your purpose.
- Time-saving system for outlining videos that flow with ease.
- Best practices for writing descriptions under your YouTube videos.
- Steps for studying your YouTube data – in simple but practical ways – to uncover opportunities to better resonate with your potential audience.
- How to interpret the viewer retention curve and other key YouTube metrics to boost the watch time on your channel.
- What’s working right now, based on up-to-date guidance from some of the best YouTube creators.
- Understanding the best practices for optimizing video titles and thumbnails – aligned with your authentic style.
- Examples and ideas for collaborations that can expand your reach well beyond your own efforts.
- How to manage the comments on your videos – to support your good mental health and productivity while nurturing a growing fan base.
- YouTube monetization – how to get paid by YouTube for your well-performing videos.
- Appropriate expectations of growth numbers – most successful creators don’t experience overnight success! We’ll work together to find a sustainable rhythm for your growth that you can be happy with.
- During our time in the course George will answer any other YouTube strategy questions that you may have.
Throughout the course you’ll get to enjoy mutual support opportunities with fellow students that you resonate with:
- You’ll share your videos with each other.
- You’ll offer (and receive) supportive, gentle, constructive feedback.
- Together you’ll practice developing your observation skills for what’s working (and not working) on YouTube – both on your channel and your niche mates’ channels – so that you can adjust your strategy going forward.
- Once the course is over, you’ll continue to have access to our discussion areas for like-minded creators for ongoing support, accountability, and inspiration.
If you cannot attend, you can still participate in this course by watching the 30 minutes of video each week, applying the ideas, and discussing anything with your peers in the comments section under each lesson, as well as meeting together with your peers as you’d like.
